I've always been an advocate of getting consumers to read the label of products they are purchasing. As with the food we eat, we want to know what the products we put on our face contain.
We are more and more engaged with provenance - where do things come from? We look for guarantees that ingredients fit into our wider lifestyle choices.
From a product formulation point of view, the concept of using animal derived ingredients is just superseded nowadays. Biotechnology provides us with a wealth of raw materials sourced from plants and minerals that everyone can enjoy.
My mission with Alex Carro has always been to provide quality and transparency of ingredients for my customers – making Alex Carro 100% Vegan I think clarifies that – but also to be best in class – pushing the boundaries through product formulations that are natural, effective, and with sophisticated textures – the range becoming Vegan is testament that all of this being possible.
Here’s everything you need to know about Vegan skincare.
Some trends in skincare are just that: a passing trend involving a key ingredient, or a rebranding. But there is also a very real trajectory in beauty and skincare in general towards a more sustainable, effective way of making products for a generation who care about transparency, understanding and the global impact of their consumer choices.
Vegan and cruelty-free skincare, like all-natural, botanical skincare, are massive paradigm shifts in beauty.
Vegan skincare is about more than avoiding animal cruelty – although that is a very good reason to switch to vegan. Here’s why vegan skincare is the way forward, and some tips on how to make the change if you haven’t already.
1. What is vegan skincare, and why is it different from cruelty-free?
As with a vegan diet, vegan skincare doesn’t contain any ingredients sourced from animals or animal by-products. This includes things like dairy products, beeswax, animal fats and lanolin – all things you might not have realised were in many skincare products.
Cruelty-free skincare is a little different, as it means products do, or may contain these types of ingredients, but that they are sourced in an ethical way. In theory, this means happy bees, a bit like free-range eggs.
Hyaluronic acid, for example, can be sourced from Rooster combs, but can be cruelty-free, or it can be fermented naturally in a laboratory, which makes it cruelty-free and vegan.
2. Vegan skincare is the best for your skin. Period.
Without a doubt, all-natural, vegan skincare is the best for your skin. Whatever your skin type and skincare routine, switching to natural botanicals and going vegan is the way forward.
Dermatologists argue that natural botanical ingredients have a gentler impact on skin, reducing irritation and maximising the good effects. Natural, vegan botanicals absorb better, irritate less and naturally hydrate more, so are better for oily skin, dry skin, anti-ageing and irritable skin. So basically, all skin. That makes going vegan a win-win for everyone!
3. Take a holistic approach to skincare.
Here are three questions you should be asking yourself when it comes to skincare:
What does it do for your skin?
Skincare is a lot like food. You need to choose wisely what you consume. Not every moisturizer, for example is born equal. Stripping away animal products and synthetic fillers from your skincare leaves you with something pure and effective that you can really feel good about.
Where does it come from?
Provenance and quality are really important when it comes to the things that we consume. An ever-increasing number of people want transparency, understanding and evidence when it comes to ingredients. Going vegan and going natural by default mean going cruelty-free, as you know no animals were killed or harmed to make the products you use on your skin.
Is it minimal impact?
Every consumer choice we make reverberates around the world. Right now animal farming for food and cosmetics is a huge factor in global pollution, so every time we make a choice to avoid it, we are reducing our carbon footprint and impact on the environment. Today’s consumer is ethical and conscious that less is more, and wants to shop with pleasure and confidence. Every little helps, so making a choice about skincare that’s good for you, and good for the planet, is a no brainer.
4. Less is often more in skincare.
When it comes to skincare, the longer the list of ingredients and the more stuff you can’t easily identify on it, the more suspicious you should be. There’s nothing you can do with synthetics and animal products that can’t be done better with natural botanicals and bio-technology. In an industry that is constantly evolving and developing new ways to maximise the effects of essential oils, plant and herb extracts and bio-tech, there’s no excuse to see those nasty synthetics and animal products anyway near your bathroom cabinet.
5. You have peace of mind.
With so many non-natural or animal based ingredients commonly used in skincare products, we simply don’t know the long term impact. With vegan, botanical ingredients, you know that because they are all natural, there’s transparency in their effects. Essential oils like rose and lavender have been used in skincare for thousands of years. We trust in nature because we are part of nature! That’s real peace of mind!
All our products are vegan. They are also 100% natural. We take care to source premium ingredients of the highest quality provenance, and all our products come from our family run laboratory in Barcelona.
Skincare is moving forward. Come along for the ride!